Olds Fibre Ltd (OFL) is embarking on a community-focused initiative to deliver fibre-to-the-home (FTTH) based ultra-broadband services in the Town of Olds and centralized services to the region. This initiative is being branded as O-NET and will entail the operation of the Fibre network as well as being a service operator.
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Latest News
October 6, 2011
Olds Fibre Ltd (OFL), working with branding and marketing firm, Dubble Wide, and emerging video technologies firm, Mobovivo, have successfully concluded the branding and marketing development phase. The new all-encompassing telecommunications services company, OFL, will be branded as "O-NET", with further emphasis of our origins by the localized tagline "Connecting Olds".
OFL would like to thank Alan MacIntyre and Karlene Lepan, both of Dubble Wide, who were instrumental in the project management and capture of our project's vision, culture, passion, and history to create a well-rounded brand strategy that we can all be proud of. We'd also like to thank Trevor Doerksen, and his team at Mobovivo, for their consultation and development of our understanding of competitive packaging strategies for our market.
Now that the cornerstone of our public image is in place, we are shifting our focus to developing our services and products to thoroughly exceed the expectations of our members, the community of Olds.
September 1, 2011
OFL has hired Lance G. Douglas as President & CEO to lead the organization. Mr. Douglas comes to OFL with nearly two decades of SMB, enterprise, government, and non-for-profit technology-solutions design, development, and growth expertise. Over the past decade, of Mr. Douglas’ career, he has focused on the challenging intricacy of integrating business, marketing, and technology aspects of profitable large-scale projects in the telecommunications industry. Having provided senior leadership in roles at White Iron Group, Rogers Communications, and Nuance Communications for clients such as AT&T, MetroPCS, Government of Alberta, and CTV, Mr. Douglas accepts not only the opportunity and challenge of O-NET, but also the true complexity and scope of the initiative.
Additionally, OFL has a seasoned board of directors comprised of local professionals and business individuals that bring a rounded and balanced governance and collaboration environment to help ensure the organization has the support and community integration that it needs to be successful.