what we strive to be

Be Transparent & Authentic

We will share the inner workings of our company—both the good and the bad—openly. We will take responsibility for our mistakes and will do what we can to rectify them. We will represent ourselves and our intentions honestly to our subscribers and supporters.

Our goal is to be as open and honest as possible, without causing any harm. We will be ourselves, even if that means being occasionally silly, a little less than perfect, and sometimes more than a little dorky.

Be exceptional

We will avoid the assumption that existing norms are the right path. We choose to create our own products and build our company in a way that challenges stereotypes and pre-existing best practices.

We want to make things that are uniquely, magically weird. We try to be the exception to the rule. We choose to create a better way.

be generous

We will over-deliver when we can, providing our subscribers with more than their money’s worth. We believe in giving back to this amazing industry and we will work hard to provide free resources, advice, and support to our team and yours.

We strive to be as helpful as possible and give back to our amazing community in any way we can.

Be Fun

We’re dedicated to creating and maintaining a friendly, relaxed work environment. We will celebrate one another and our achievements. We will bring fun to our community and subscribers in unique, unexpected ways.
If we’re not having fun, we’re doing something wrong.

be empathetic

We will treat others the way we wish to be treated: with respect for their thoughts, feelings, and opinions. We will strive to maintain the highest level of professionalism. We will not participate in or be distracted by gossip, negativity, or insults.

We’ve made it our mission to be respectful of our coworkers, our customers, and our community. We like knowing that we can proudly stand behind our work and our statements.

We promise to be honest with you. It's simple and may even sound mundane. But in an industry overrun with balloon pricing, strict contract penalties, magic pills, and asterisks, we're here to deliver it to you straight.
We build products we want to use. We also make products for our neighbours, friends and mothers. Which might justify our unoriginal, but completely authentic, claim that we care about you and our community.